January 04th, 2010

Ferrari 430 Spider

Watoday.com.au, a news source servicing Western Australia, reports a rise in women in Australia buying expensive luxury cars.

So who are these women? According to the article, they are successful business women who like their cars. There’s Gerry Shaw who runs a fashion label, she’s got a Jaguar XKR (it’s her third Jag). Shaw says “Chicks who are into fashion and like to look sexy might as well have a sexy car as well to make them feel good.” You tell ‘em Gerry! There’s Christine El-Melky a telecom sales manager who bought a Ferrari 430 Spider. And Dana Dupere, a Director of a successful company and VP of the local Maserati Car Club, who owns a Maserati and an Aston.

Edward Rowe, a Maserati dealer in Australia had this to say “There used to be a tradition that as you went up the market it got increasingly male-dominated until around the $100,000 mark—then it got predominantly male. Women were concentrated in the lower and middle sections of the market. The [gradual] change has come about because more women have access to their own money…They are buying these cars because of who they are and what they’ve achieved.” You’ve come a long way baby!