June 21st, 2010

VW Beetle, top choice among women

According to a study done by Truecar.com the brand of car that women buy the most is Kia (45.8% of owners are women). This is followed by Suzuki (44.2%) and Mini (43.9%).

Seems as if women are not buying exotics. Of the sports cars 18.4% of Porsche owners are women, but after that the numbers drop significantly. Lotus (10%), Aston Martin (9.9%), Tesla (9.8%), Lamborghini (6.5%), Ferrari (5.6%). No women are registered owners of Bugattis.

Truecar.com looked at over 13 million registrations in the United States over the last 2 years. In the US, more men (64%) register cars than women (36%) even though women make up 51% of the population.

Here are the top 9 specific models women are buying and the percentage of female registrations:

1. VW Beetle 56.1%
2. Nissan Rogue 53.5%
3. Hyundai Tucson 53.0%
4. VW Eos 53.0%
5. Volvo S40 51.9%
6. Honda CR-V 51.3%
7. Kia Sportage 50.5%
8. Toyota RAV4 50.4%
9. Nissan Sentra 50.1%