January 05th, 2010

Let's have a toast to you and your new car!

It seems as if someone is listening out there. We have a marriage announcement made in DLAW heaven—Autonation (the world’s largest automotive retailer) is partnering up with Women Certified (they help companies in selling to women) to create Car Buying Her Way. CBHW is a site  specifically tailored to women where you can purchase cars online.

Here are some of the highlights of the service:

• Pre-negotiated pricing: Not sure if this is really a plus. Although many people think women can’t/don’t like to negotiate we’re not sure if this is so true across the board. Not to mention will women really get the best deal this way?
• Personal Shopper service: Now this we like! You will be guided through the shopping process via phone/web with a personalized concierge service. Cars and concierge—yet another great combination.

Right now the service is only offered in California, Florida and Colorado but they have plans for expansion.

The press release said that while men usually look at car negotiating like “winning a ballgame” or a “wrestling match” most women looked at it like “going to the dentist.” Hmm, personally we think negotiating for a new Aston is better than a root canal. Well, we wish them the best of luck on their nuptials and a long and bright future together!