January 14th, 2010

Which gets your heart racing?

Ok so maybe we didn’t need a scientific experiment to tell us what we already know, but still the results are interesting.

A British insurance company named Hiscox tested both male and female response to certain engine sounds.

All people showed higher testosterone levels when hearing the engines of various exotics. Men however responded most favorably to the Lambo while all women hearts beat faster at the sound of the Maserati. Ferrari seems curiously absent however.

What gets your heart racing?