April 08th, 2010

The Peugeot 308 CC

Peugeot has decided to advertise on Digicom’s Salon Media Network to promote cars to women in the UK. The campaign will take place over 4 weeks and has an estimated 2.56 million impacts.

Digicom installs flatscreens in salons so people—who are we kidding it’s clearly targeted to women—can watch advertising while getting their hair coiffed.

Specifically they’re promoting their “female-focused car models” the Peugeot 308 CC and Peugeot 207.