News
March 31st, 2011
More Women Than Ever Buying Cars in US
The new 2011 Mini
More woman than ever are buying cars in the United States according to Polk.com. In 2010 38.5% of vehicles were bought by women, which is an increase of 2.5% from 2006. What is particularly interesting is that there is an even greater increase among Asian, African-American and Hispanic women, which rose 4.7% in the same time period.
So what are women buying? Mostly sensible Asian and American cars. The top 5 cars bought by women are: Toyota 15.7% (15.7 of every 100 sales to women is a Toyota), Honda 14.0%, Ford 10.0%, Chevrolet 8.9%, Nissan 8.8%. Another car that women love is the Mini. Nearly half of the mini’s purchased (47.9%) are bought by women.
More News:
Sign Up For Our Newsletter
Sign up with Drive Like a Woman and get our newsletter, plus special promos and event info.
Comments
Apr 14 at 04:05 AM
Great informative post. This just means that more and more women are becoming car enthusiasts. Those are surprising cars that they are buying. As for the mini, its really more of a feminine car. Thanks for the info. -Karen
Apr 16 at 12:39 AM
As the author of the Polk.com article “What are Women Buyers Buying” referenced above, I first would like to thank Michele for reviewing the Polk Blog and compliment her on the article above. The Asian car makers appear to have a winning formula with Women from all cultural backgrounds. For example, the top vehicle for African American and Asian Women is the Toyota Camry, Honda Accord is #1 for Caucasian Women and Toyota Corolla is tops for Hispanic Women. What is the attraction to Toyota and Honda models? Said another way, what do the Domestic and European manufacturers need to do to attract more Women buyers? A Woman’s perspective on either topic would be very helpful.
Be a Backseat Driver! Comment