August 16th, 2010

Ferrari has teamed up with BaByliss Pro, a hair care company, to bring us the first ever Ferrari hair dryer. Called the Volare, it boasts a “Ferrari designed engine” and it was developed in collaboration with the Ferrari Challenge team.

The Volare comes in two sizes and two colors—black and Ferrari red, naturally. The hair dryer can run up to 2000 hours, in hair-speak that’s 3-4 times longer than most hair dryers. Technically, the dryer is designed for professionals not individuals, but here’s a list of resellers where you might be able to purchase as an individual. The cost for this much power is $400.

Leandro Rizzuto, founder of Conair Corporation, says the product is exceeding their expectations. “When we introduced Volare this spring at the Ferrari Headquarters in Maranello, Italy, we expected to sell 10,000.  We sold 55,000.”

We have visions of Felipe Massa dressed in his red firesuit in a wind tunnel with multiple red hair dryers pointed at him. Listen, he’s got some good hair, now we know why.