January 02nd, 2010

According to an article on Moneyweb, an internet site based in South Africa, women are “recession proof.” Whether or not that is true remains to be seen, however their other assertions are indeed true:

1. Women make the majority of household decisions (they report 92%)

2. Car companies do not, but should, market to women.

We at DLAW have been advocating that car companies start marketing to women for quite some time now. And no we’re not just talking minivans! Now that the global recession has hit hard perhaps they’ll take our advice. A few additional pieces of unsolicited advice: 1. You cannot market to women the same way you market to men. 2. Women like love cars…and a minivan is not a car!

The article also reported that although car sales have tanked lately that one company that was up in 2008 was VW. The writer’s conclusion: Most of VW’s buyers are women and according to him, women are recession proof.

Well, all you car companies out there if you want to sell cars, and you want to market to women give us a call—we at DLAW are happy to help you.